Christine Kraft's Blog: People, not patients
The most gifted physicians and nurses get how people matter -- they always have. Some business people are starting to understand. Now we need the top creative thinkers to bring everything they've got (which is more than color and layout expertise) to the table. We need the hearts and minds of these creative people to give voice to people's health problems in a new way. The solutions we market as "healing" will be much better for it.
Creative business partnerships that put authentic experiences of people at the helm are the future of health 2 and 3.0 applications.