How to destroy millions of peoples trust in online personal health records in one easy step. Get Oprah to highlight your online web site and then sell millions of peoples private health information to drug companies and then allow them to market directly to your members but don't disclose it up front.
Online Age Quiz Is a Window for Drug Makers - NYTimes.com: "Pharmaceutical companies pay RealAge to compile test results of RealAge members and send them marketing messages by e-mail. The drug companies can even use RealAge answers to find people who show symptoms of a disease — and begin sending them messages about it even before the people have received a diagnosis from their doctors.
While few people would fill out a detailed questionnaire about their health and hand it over to a drug company looking for suggestions for new medications, that is essentially what RealAge is doing."